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October 3, 2019

Balance. We’re not talking roller-skates or horseback riding. We’re taking visual balance. It’s what subtly calms the subconscious when one looks at a scene or picture. Oftentimes it goes unnoticed - which is the best kind.

Visual balance is very important, whether de...

September 3, 2019

While graphic designers today enjoy ever-evolving, super cool technology, it has also become an enemy. With the rise in online conveniences, designers are faced with competition like never before.

We’ve heard it more than once: “I could do it cheaper by myself through...

August 13, 2019

“That should be easy, right?” As graphic designers, we hear this a lot. And while we’re flattered that we make things look effortless, “easy” is generally dependent upon one’s own definition.

Physically speaking, no, it’s not “hard” to create a design. Sitting at a co...

March 16, 2019

You’d think the only thing us graphic designers would have to worry about is design-based elements – things like quality of images, color usage, and making sure a project is aesthetically balanced. Unfortunately one of the worst things that can happen is... (insert dru...

February 19, 2019

Vector graphics. Raster images. If you’re not involved in graphic design at all, you may be wondering what in the world those words mean. Here’s an explanation in a nutshell.

Raster images are made from pixels. Digital photographs are raster images. If you have a photog...

January 28, 2019

Widows and orphans. We’re talking typography here. The term seems a bit strange at first, but once you realize the definition, things become clear.

Typography is a big part of graphic design. That is, making sure text is arranged in a pleasing manner. It’s deciding whet...

July 6, 2018

Less is more. Most of us have probably heard that phrase in one setting or another, and oftentimes it’s true. Less talk can gain more attentiveness. Fewer words on a page can gain more readers. Fewer colors on a wall can mean less distractions and more elegance. The bo...

June 28, 2018

Who hasn’t been confused by image file types at some point? What’s the difference? Why choose one over another? In all honesty, it’s as pretty hefty subject. But here is some very basic information on the most common image types (in a very small nutshell).

First, the ex...

June 14, 2018

Text wrap... something everyone who is using graphics should think about. “Text wrap” describes what happens when text surrounds any type of graphic. It can be done very tastefully or very poorly – but it’s so easy to do it tastefully that we want to make sure you know...

June 2, 2018

“Do we really need to hire a graphic designer?” In a word, no. No one needs to hire a graphic designer. Just about anyone can open up a word processing document, pick a font, type a couple words, and viola! A logo! Adding color and a pretty little square for flare isn’...

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