October 3, 2019

Balance. We’re not talking roller-skates or horseback riding. We’re taking visual balance. It’s what subtly calms the subconscious when one looks at a scene or picture. Oftentimes it goes unnoticed - which is the best kind.

Visual balance is very important, whether de...

September 3, 2019

While graphic designers today enjoy ever-evolving, super cool technology, it has also become an enemy. With the rise in online conveniences, designers are faced with competition like never before.

We’ve heard it more than once: “I could do it cheaper by myself through...

June 14, 2018

Text wrap... something everyone who is using graphics should think about. “Text wrap” describes what happens when text surrounds any type of graphic. It can be done very tastefully or very poorly – but it’s so easy to do it tastefully that we want to make sure you know...

June 2, 2018

“Do we really need to hire a graphic designer?” In a word, no. No one needs to hire a graphic designer. Just about anyone can open up a word processing document, pick a font, type a couple words, and viola! A logo! Adding color and a pretty little square for flare isn’...

February 10, 2018

You’ve seen them. The perfectly placed posters. The ones that are right at eye level... as you sit on the potty in the restroom. Churches are famous for these – at least in the women’s restroom. You enter the stall to do your business, and there’s the latest flyer, adv...

October 13, 2017

You've all seen them. The posters, church bulletins, websites and brochures that appear to have photos of humanoid aliens on them (aka: profile pictures that have been stretched out one direction or the other, distorting them). Not everybody notices if it's subtle enou...

July 21, 2017

That is the question. Or perhaps your question is, “what’s bleeding got to do with my design?” Granted, design work definitely comes from a lot of blood, sweat and tears, but when it comes to the world of printing, the term “bleed” has its own meaning.

Take a look at a...

June 26, 2017

Who doesn’t like a good font? Here’s a better question – who actually understands what fonts are and the vastness of that design element? Technically speaking, when you’re in Microsoft Word and you choose Arial as your “font,” it’s actually a “typeface.” The “font” is...

May 22, 2017

Beauty is relative. Have you ever noticed that? One person likes blue. Another likes red. One person prefers stripes, while their neighbor wears plaid every day. One gardener loves daisies, while everybody else on the block loves lilacs. People are as individual and un...

May 15, 2017

Alignment. One of the most fun and most frustrating elements of design work. But did you know that simply changing the alignment of your own piece can change it entirely?

This is centered alignment.

There is a time and place for this style. But to be quite honest, when w...

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