August 13, 2019

“That should be easy, right?” As graphic designers, we hear this a lot. And while we’re flattered that we make things look effortless, “easy” is generally dependent upon one’s own definition.

Physically speaking, no, it’s not “hard” to create a design. Sitting at a co...

July 6, 2018

Less is more. Most of us have probably heard that phrase in one setting or another, and oftentimes it’s true. Less talk can gain more attentiveness. Fewer words on a page can gain more readers. Fewer colors on a wall can mean less distractions and more elegance. The bo...

June 28, 2018

Who hasn’t been confused by image file types at some point? What’s the difference? Why choose one over another? In all honesty, it’s as pretty hefty subject. But here is some very basic information on the most common image types (in a very small nutshell).

First, the ex...

June 2, 2018

“Do we really need to hire a graphic designer?” In a word, no. No one needs to hire a graphic designer. Just about anyone can open up a word processing document, pick a font, type a couple words, and viola! A logo! Adding color and a pretty little square for flare isn’...

January 29, 2018

Whether you’re placing an image in your own document, or giving someone else an image to use, resolution is key – at least if you want it to look halfway decent. Resolution refers to the number of pixels per unit of measurement. Most commonly you’ll see it referred to...

October 13, 2017

You've all seen them. The posters, church bulletins, websites and brochures that appear to have photos of humanoid aliens on them (aka: profile pictures that have been stretched out one direction or the other, distorting them). Not everybody notices if it's subtle enou...

July 21, 2017

That is the question. Or perhaps your question is, “what’s bleeding got to do with my design?” Granted, design work definitely comes from a lot of blood, sweat and tears, but when it comes to the world of printing, the term “bleed” has its own meaning.

Take a look at a...

June 19, 2017

Color - the nemesis of all designers. Have you ever noticed how you might view a certain object as green, while someone else insists it's blue? There's actually a very good reason for this.

Perception is everything. The human eye is too complex to explain in a blog post...

June 12, 2017

I’ve been told that graphic design is art. I’ve been told that graphic design is not art. So which is it? To be honest, it’s both.

Recently, my grandma saw a t-shirt I was wearing that said, “Graphic Design.” It was actually a design I had created for a college assignme...

May 22, 2017

Beauty is relative. Have you ever noticed that? One person likes blue. Another likes red. One person prefers stripes, while their neighbor wears plaid every day. One gardener loves daisies, while everybody else on the block loves lilacs. People are as individual and un...

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