October 3, 2019

Balance. We’re not talking roller-skates or horseback riding. We’re taking visual balance. It’s what subtly calms the subconscious when one looks at a scene or picture. Oftentimes it goes unnoticed - which is the best kind.

Visual balance is very important, whether de...

May 15, 2017

Alignment. One of the most fun and most frustrating elements of design work. But did you know that simply changing the alignment of your own piece can change it entirely?

This is centered alignment.

There is a time and place for this style. But to be quite honest, when w...

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